Why you should tell your marketing manager to switch to video ads

Source: Hootsuite

Some basics to cover…

When it comes to social media creatives you probably have heard the terms engagement rate, click-through rate, quality ranking etc. many times. Good creatives not only make users take the action the advertiser set as a goal, but also inspire them to like, share, comment, save a post, watch a video or explore and engage with the brand’s organic accounts. This is because Facebook (Meta) cares a lot about how its users interact with the content they get served both on and off its platforms. Winning ads maximizes value for both people and businesses. That’s why the highest bid doesn’t always ensure the most ad placements.

Food for thought: if you want a lower CPA (whatever your goal may be), design a creative that motivates people to connect with your brand on a new level. Read further to find out why Video is your best friend.

Grab Attention

Because Video has the power to evoke strong emotions, it is definitely more likely to grab instant attention. On average a social media user spends less than 2 seconds on any piece of content. Having a good ad hook is essential. This is also why short videos of 5-15 sec work better than long videos overloaded with information. Another reason to pick Video is to avoid so-called banner blindness. This phenomenon occurs when users consciously or subconsciously ignore or avoid banner-like ads. Video has naturally the quality of being more unique and feeling more native to the platform, especially when it displays people and sparks emotion.

Tap into new Placements

Facebook in-stream ads, Story video ads and Reels ads are great for tapping into new audiences, boost brand discovery and even engage users that are hard to reach in the highly competitive feed placements. Probably the best opportunity to show your brand’s creative side.

Boost interaction and participation

The average person doesn’t go on social media with an immediate purchase intent, but with the intention to connect with the world. This can be in the form of just watching a video all the way to commenting or following another account. But this is not the only factor pointing to the use of Video. With the number of advertisers growing the modern online shopper expects to discover brands in new, entertaining and unexpected ways. The options of video are endless. And there is no doubt that video is the format with the highest engagement rate. Like mentioned before higher engagement leads to higher user value and lower advertising cost. For example, higher CTR doesn’t only generate more clicks for the same amount of impressions, but also makes you win ad auctions more easily and get more impressions for the same cost. The effect of a good video ad can be enormous. But the advantages of this format don’t stop here. Take it to a next level by integrating a poll in your video and prompt users to answer a question, give their opinion or share their preferences.

Deliver a targeted brand message

While static ads can showcase a product nicely, they are limited in terms of delivering an impactful brand message. Video can easily achieve both. With video you can combine visuals, text and sound to introduce your product while communicating your brand values at the same time. This way brands can connect with people on matters they really care about. Once emotionally invested people would not only learn about their product, but consume more of their content, share it with friends and most importantly – keep it on top of their mind.

Storytelling

Facebook offers highly customizable ways to sequence ads and narrow down your audience to the people most likely to convert. If you show a brand video to a cold audience, you can create a follow-up ad that targets people who viewed your video at least X seconds. You can easily build multiple campaign stages this way and tell your brand story in a unique and immersive way. This can be especially interesting when promoting in an industry with a longer customer journey where people need to think longer before converting or even just in a highly competitive market where staying on top of mind is necessary.

Product experience

In some markets like Fashion & Beauty video and interactive ads are becoming a standard. According to Facebook: “Shoppers now expect innovative ways to experience an item’s look and feel before purchase, even when shopping online” (source). In other markets it’s essential to present the product in action, show its usability or to simply transmit a realistic sense of quality. But no matter in which industry you are promoting, video is an effective tool to inspire, engage, gain credibility and increase sales.

Example of how we implemented video ads for Auping

The challenge

Beds and mattresses are very challenging to sell online as people prefer to asses their quality and comfort in a store before making the final purchase. On top of that, it usually comes with a high financial cost that requires thoughtful decision. For Auping the ultimate struggle to sell through social media advertising is to summarize summarize the quality feeling and main USPs in a single image or a 15 second video. 

Sustainability

Auping aims to decrease the mattress waste produced all over the world and improve people’s quality of sleep by producing mattresses like Evolve. Not only it’s the first fully circular mattress but it’s also made in several different versions to perfectly fit your body type. 

Goal of the campaign

We’ve launched a Paid Social campaign focused on the sustainability and circularity of the Evolve mattress. The goal was to increase Time on Site 90 seconds and improve CTR of our ads. We used a mix of image and video ads to transmit the sustainability and personalization aspect of the Evolve mattresses. As our audiences we’ve targeted people interested in luxury lifestyle and those who like sustainability and interiors. 

What we did

After clicking on the facebook ads, people landed on the dedicated page of Evolve mattress and body types. We wanted to make them read about the products and eventually end up on the product specific page. Additionally the campaign objective was to make them stay on the website for at least 90 seconds. For the remarketing campaign, in order to have some format variety, we used a carousel ad  that lead to the product specific page with additional USPs in the ad copy.

The outcome

The video format helped us to generate higher soft conversions, improve our CTR from 0.74% for image ads to 2.4% for video ad format. On top of that, people clicking on the videos stayed significantly longer on the website. Video ads generated +50% of Time on Site 90 seconds and cost per click were below 0.50€ whereas for image ads it was never below 1€. The videos delivered a premium feeling of the product with a close up shots and body type personalized communication. It was possible to deliver more USPs that will attract the social media user in a video form that an image ad.


This blogpost is brought to you by:

Paulina Pawlaczyk – Social Paid Manager 

Profilfoto von Paulina Pawlaczyk

Zahari Daskalov – Head of Social Media Advertising

The post Why you should tell your marketing manager to switch to video ads first appeared on FSG.

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Into The Woods 5: Gedragsverandering naar verduurzaming.

Hoe verander je vast gedrag van mensen? Men is gewend om bepaalde zaken automatisch te doen – het stukje vlees bij het avondeten, het gebruik van wegwerpluiers voor je pasgeboren kind, of het gemakkelijk en snel online bestellen van speelgoed. Het is lekker (het stukje vlees althans), eenvoudig en gemakkelijk, dus als merk of als CMO is het ontzettend moeilijk om mensen te overtuigen hun dagelijks gedrag aan te passen – al is het maar in lichte mate. In dit artikel ga ik dieper in op de vraag hoe je gedrag van de consument zou kúnnen veranderen om een stap naar duurzamere aankopen te maken. Lees meer over: Into The Woods 5: Gedragsverandering naar verduurzaming..

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60 procent marketeers mist data doordat consument verschillende browsers gebruikt

Zes op de tien marketeers missen data bij om conversies te analyseren, doordat consumenten verschillende browsers op hun telefoon gebruiken. Dat blijkt uit onderzoek dat we verrichtten onder zo’n 100 online marketeers. Het merendeel van die marketeers merkt ook dat de conversiecijfers dalen in Meta-apps als Instagram en Facebook op iOS-toestellen – net als de beurswaarde van het bedrijf, trouwens. Lees meer over: 60 procent marketeers mist data doordat consument verschillende browsers gebruikt.

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Sparkles (Pretty Orange) and FSG team up

In September Sparkles kicked off their collaboration with FSG by visiting us in Berlin. Sparkles (Pretty Orange in Germany) has been active in the Netherlands and Belgium since their start in 2011 will now bring their beautiful cards and personalizable invitations onto the German market.

starting left: Hermance, Nora and Hidde (from FSG) and Corinne and Christian (from Sparkles)
Germany is a logical next step

Matthijs Schalk (Marketing & innovation officer at Sparkles) says: ‘Germany is a logical next step for us as it is our neighbour and at the same time the biggest market in Western Europe.’ When looking for a partner in Germany knowledge on localisation was key. ‘We found this in FSG and clicked immediately in terms of content and culture.’ says Matthijs. 

‘Sparkles is still setting up the basics, i.e. offering the products that German consumers are used to buying. An important distinguishing element for us is the degree of personalisation.’ Matthijs adds. ‘We consciously give the customer a lot of creative freedom, so that the card really becomes something of their own. In addition, we continue to develop in offering special materials, such as real wood.’

What is Sparkles looking forward to the most in this collaboration with FSG? ‘The energy and professionalism!’ says Matthijs. ‘From the very first talks, we noticed a hunger to make Pretty Orange a success together.’

A “pretty” cool challenge

FSG’s CEO Radboud Langenhorts says: ‘From the first talk it was clear that we spoke the same language in terms of how we work, e-comm in general and the amount of (bad) jokes. I am really looking forward to this partnership. On top of that there are some serious cultural differences when it comes to how “ze Germans” celebrate life events and invite their loved ones. Therefore growing Pretty Orange in Germany will be a “pretty” cool challenge that FSG will accept with open arms.’

Hermance Wadin, Country Manager of Pretty Orange at FSG, happily excepts this challenge and adds: ‘I’m enthusiastic about the partnership. We’re on the same page as Sparkles and ready to implement a data-driven iterative way of working and learning’.

Would you like to benefit from the e-commerce opportunities in Germany? Then get a German perspective on your marketing. If you’d like, we can provide you with that perspective. Feel free to reach out to us.

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Studio Noos makes parenting fashionable in Germany

Last week FSG welcomed Studio Noos at our office in Berlin. Founder Marie-Claire van der Steen, Stephanie Mutsaerts and Pascal Ummels kicked off the collaboration with FSG by getting to know our team, telling the story behind Studio Noos and showing us their beautiful collections of mom-bags and personalizable backpacks for children. 

Starting from a home in Amsterdam almost three years ago, Studio Noos is now a brand that makes parenting fashionable around the world.

Rather big language barrier

Pascal (Co-Founder) says: “Of course we are active in Germany, both B2B and D2C. However there is a rather big language barrier and also cultural difference coming from the Netherlands, trying to reach the German consumer. We want to reach out to them in the right way and know all about them.”

Kick-off Meeting in Berlin with Studio Noos

“Studio Noos doesn’t have the know-how yet to do that properly and that’s why we teamed up with FSG. They know the Germans.” says Pascal. “We look forward to a very sustainable and rich cooperation that has lots of potential to get Studio Noos a fair market share in bags/accessories for fashion and children.”

“With Studio Noos you get what you see”

Having to take a guess at what the German consumer might fall for, Pascal replies “The whole image that Studio Noos represents. We think that less is more and we don’t do nonsense. With Studio Noos you get what you see: clean and sleek products that are useful and very fashionable. And of course our bestselling teddy collection.”

“They found a gap in the market”

“I am looking forward to our collaboration.” says Miranda Demijer, Country Manager at FSG for Studio Noos. “Studio Noos is a very inspiring company. It is great to see that they have found a gap in the market and therefore developed and produced something that they did not find in the shops themselves. Our cooperation is a great opportunity to introduce these beautiful and useful bags to the German market as well!”

Curious about Sudio Noos? See the entire collection of Studio Noos here.

Would you like to benefit from the e-commerce opportunities in Germany? Then get a German perspective on your marketing. If you’d like, we can provide you with that perspective. Feel free to reach out to us.

The post Studio Noos makes parenting fashionable in Germany first appeared on FSG.

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Xandres and FSG team up to introduce Belgian fashion in Germany

BERLIN – FSG and Belgian fashion brand Xandres have agreed on a collaboration and will together work on introducing the Xandres brand to German women who love high quality fashion from Belgium.

‘We really want Xandres to become an international brand. Germany for us is the first step in this journey. We see this as a big step forward. We are excited about introducing Xandres to the German audience’, says Patrick Desrumaux, the CEO of Xandres.

Xandres is part of the French Damartex Group, which owns well known French fashion brands like Damart and Afibel. The brand is known for high quality collections. Desrumaux: ‘We realize that standing out on the German market is not easy. But we are confident that we are unique and that we can.’

Immediate connection

‘For us it was clear that working in Germany is something else than working in Belgium, where we have been well known for a long time. When we started talking to FSG, we felt an immediate connection to the team. We talked to some of their clients to hear how they experienced working with FSG and felt like working with them was the way to go’, says Desrumaus.

Full blown market-entry

Radboud Langenhorst, CEO of FSG: ‘Adding Xandres to our portfolio is a great new chapter for FSG for several reasons. Most importantly Xandres is simply a beautiful Belgian womens fashion brand that encourages female empowerment already since the early sixties. Starting this partnership with the goal to do a full blown market-entry in Germany is therefore an extremely big and cool challenge that we had to say yes to and which makes everyone at FSG very proud.’

We will soon update you on the cool things we have been working on with Xandres in order for us to size up their market-entry. To be continued…

Would you like to benefit from the e-commerce opportunities in Germany? Then get a German perspective on your marketing. If you’d like, we can provide you with that perspective. Feel free to reach out to us.

The post Xandres and FSG team up to introduce Belgian fashion in Germany first appeared on FSG.

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FSG Podcast Ep. 8 with Noor van Boven

Recently we had Noor van Boven at the FSG BERLIN Podcast. Via TomTom, Soundcloud and N26, she now invests in start-ups herself. Noor’s USP: human resources at fast-growing companies. For example, she led the growth of N26, hiring an average of 150 people per month over a two-year period.

In the conversation with Ruurd van der Weide and Derk Marseille, Noor goes into depth on topics such as chaotic times at companies due to extreme growth and different types of company culture. She answers questions such as: How can you ensure that your employees have an impact in times of growth? How do you preserve the culture within your company? Are you explicit in your communication about operating?

🎧 Website: https://bit.ly/3EiZyV8 
🎧 Spotify: https://spoti.fi/2Zwpz4s 
🎧 Apple: https://apple.co/3EoqPFU

The post FSG Podcast Ep. 8 with Noor van Boven first appeared on FSG.

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First Paula’s Choice Christmas Market

On the first Advent weekend we opened the doors to the very first Paula’s Choice Christmas Market in Berlin. 🎄🎁✨

We invited press, media and content creators to dive into the wonderful world of skincare gifting products. Next to Glüh-Wine and other famous Christmas treats you had the chance to get a professional skincare consultation from our skincare education specialist Valerie Bleeker, send gifts to your friends, send a wish to Paula and participate in an Advent wreath workshop.

Our main goals were to position Paula’s Choice as a gifting brand, brand building and to increase online traffic to the Paula’s choice online Christmas shop.  

The post First Paula’s Choice Christmas Market first appeared on FSG.

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10 years FSG Berlin

2022 is a special year for FSG BERLIN. Exactly 10 years ago Ruurd van der Weide founded FSG with the goal to help international brands grow in Germany. So we are more than thrilled to celebrate our 10 year anniversary this year. We are super excited for all the things that are yet to come, but mostly very grateful for the last decade.  

Many exciting things will happen this year, so stay tuned …

The post 10 years FSG Berlin first appeared on FSG.

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Launch of Belgian fashion brand Xandres

Happy Launch-day Xandres!
We’re super thrilled to finally tell you what we’ve been working on with the Belgian fashion brand Xandres.

Elegance, self-determination, strength: this is what Xandres fashion has stood for – since 1968. A brand that sells affordable luxury for all sizes. And no one could embody these important brand attributes of Xandres better than the iconic german actress Veronica Ferres and her successful daughter and actress Lilly Krug. 

With these two brand ambassadors we’re launching Xandres onto the German market, wanting to make every woman look and feel fabulous.

Veronica and Lilly show us their personal highlights from the new spring/summer 2022 collection and tell us in an exclusive interview how they inspire each other (see link in comments).

To celebrate the launch we’ve invited german female entrepreneurs such as Diana Zur Löwen to join us at Soho House Berlin for a lunch and presentation of the collection.

Check out the interview with Veronica & Lilly on the Xandres website here.

Want to know who else we work for? Take a look here.

The post Launch of Belgian fashion brand Xandres first appeared on FSG.

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Combineer prijs, exclusiviteit en gepersonaliseerde content

Nu consumenten steeds vaker actief zijn op online marktplaatsen zoals bijvoorbeeld Bol.com, is het steeds moeilijker voor bedrijven om merkloyaliteit te behouden. Uit een onderzoek van Google en Trinity McQueen blijkt bijvoorbeeld dat online consumenten steeds minder geneigd zijn om rechtstreeks te kopen bij merken die ze kennen. Er vindt een verschuiving plaats waarin consumenten liever eerst alle opties nagaan in de markt waarbij ze algemene zoekopdrachten gebruiken zoals “beste huidverzorging” en “beste elektrische auto”.

  Lees meer over: Combineer prijs, exclusiviteit en gepersonaliseerde content.

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E-commerce wacht spannend jaar

Consumenten raakten eraan gewend om meer geld online uit te geven. De branchevereniging voor thuiswinkelen verwacht dat consumenten dit jaar ook veel online blijven kopen, ‘de groei zal weer de vorm aannemen van vóór de coronapandemie’. Opvallend is het uitblijven van dé grote klapper voor online supermarkten in 2021. Ondanks lockdowns, quarantaine en beperkingen snoepte de online supermarkt maar twee procent af van de supers in de buurt. Lees meer over: E-commerce wacht spannend jaar.

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Optimaliseren van subscription apps

Abonnementen of subscriptions zijn een groeiend verdienmodel voor apps. Van de ruim 7 miljoen beschikbare apps in de Google Play en Apple App Store is meer dan 95% gratis te downloaden. Naast m-commerce, in app purchases en advertentiemodellen als verdienmodel voor apps zijn abonnementsmodellen groeiende, maar vertegenwoordigen tot op heden slechts 1% van het totaal.  Lees meer over: Optimaliseren van subscription apps.

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Programma NIMA Marketing Day 2022 in de steigers

Afgelopen donderdag 3 maart is het fundament gelegd voor het programma van de zesde NIMA Marketing Day, die dit jaar plaatsvindt op 16 juni in de Fabrique in Utrecht. Na een oproep onder professionals in marketing ontstond een lijst met bijna honderd bedrijven en cases die een bijzonder marketingverhaal hebben. Die lijst is inmiddels ingedikt naar zo’n veertig bijzondere ‘merken en mensen’.   Lees meer over: Programma NIMA Marketing Day 2022 in de steigers.

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Launch of Belgian fashion brand Xandres

Happy Launch-day Xandres!
We’re super thrilled to finally tell you what we’ve been working on with the Belgian fashion brand Xandres.

Elegance, self-determination, strength: this is what Xandres fashion has stood for – since 1968. A brand that sells affordable luxury for all sizes. And no one could embody these important brand attributes of Xandres better than the iconic german actress Veronica Ferres and her successful daughter and actress Lilly Krug. 

With these two brand ambassadors we’re launching Xandres onto the German market, wanting to make every woman look and feel fabulous.

Veronica and Lilly show us their personal highlights from the new spring/summer 2022 collection and tell us in an exclusive interview how they inspire each other (see link in comments).

To celebrate the launch we’ve invited german female entrepreneurs such as Diana Zur Löwen to join us at Soho House Berlin for a lunch and presentation of the collection.

Check out the interview with Veronica & Lilly on the Xandres website here.

Want to know who else we work for? Take a look here.

The post Launch of Belgian fashion brand Xandres first appeared on FSG.

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Het einde van data als verdienmodel

In weinig sectoren geldt het cliché dat de wereld nogal snel verandert zo sterk als in e-commerce. Waar dit een generatie geleden nog in de kinderschoenen stond, is het aandeel online aankopen in de Nederlandse detailhandel -mede door Corona- gestegen naar 22%. Naar alle verwachting zal dit de komende jaren nog verder groeien. De verwachting is dat ook de wereldwijde uitgaven aan online marketing hiermee zullen stijgen naar $786 miljard dollar wereldwijd in 2026, een ruime verdubbeling. Lees meer over: Het einde van data als verdienmodel.

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Into The Woods episode 4: Duurzaam en bewust adverteren

Vandaag gaan we het hebben over adverteren, en dan in de brede zin van het woord. Want wat ik al eerder aangaf, als je merkbelofte is om goed te doen voor de wereld, moet je dit laten terugkomen in alle aspecten van je organisatie, dus ook in de promotie. Zogezegd, als organisatie moet je ‘skin in the game’ hebben – wat in het kort inhoudt dat wat je zegt of adviseert, ook terug moet laten komen in wat je zelf doet. Een belegingsadviseur is pas echt geloofwaardig, als de aandelen die hij zijn klanten adviseert, zelf ook in zijn eigen portefeuille heeft. Datzelfde geldt voor marketing. Je bent pas echt geloofwaardig als duurzaam merk, als je in alle aspecten laat zien ook duurzaam wil acteren. Lees meer over: Into The Woods episode 4: Duurzaam en bewust adverteren.

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De vijf grootste B2B e-commerce mythes doorbroken

McKinsey onderzocht: wat zijn de vijf grootste B2B e-commerce mythes? Op basis van het eigen McKinsey & Company B2B Pulse onderzoek (jan 2021 – nov 2021) concludeert het adviesbureau dat het tijd is voor een “reset” wat betreft het denken over dit onderwerp. We lazen mee, en delen de debunk in een top 5 van mythes. Mooi woord, “mythes”. Geeft geljik spanning! Lees meer over: De vijf grootste B2B e-commerce mythes doorbroken.

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7 argumenten tegen flitsbezorging

Hier op Marketingfacts houden we het doorgaans graag bij de feiten, onderzoek, facts en figures en af en toe wat trends en goed gefundeerde opinie. Over flitsbezorging hadden we hier vanuit MeMo2 al heel wat feiten, maar je leest de afgelopen maanden ook heel veel opinie, die best wel alle kanten op schiet. Tijd voor wat orde in de chaos. In dit artikel: heel wat tegenargumenten op een rijtje over een prachtig marketingonderwerp. Lees meer over: 7 argumenten tegen flitsbezorging.

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10 years FSG Berlin

2022 is a special year for FSG BERLIN. Exactly 10 years ago Ruurd van der Weide founded FSG with the goal to help international brands grow in Germany. So we are more than thrilled to celebrate our 10 year anniversary this year. We are super excited for all the things that are yet to come, but mostly very grateful for the last decade.  

Many exciting things will happen this year, so stay tuned …

The post Blog first appeared on FSG.

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‘Mark Ritson analyseert 2021. En dat is altijd spectaculair’

Koot heeft in deze ‘Week Van Koot’ aandacht voor de mentale gezondheid van Stromae en voor Marketing examples; een heerlijke oase van voorbeelden en cases op het gebied van marketing en inmiddels ook copywriting. Hij staat stil bij Reuters’ voorspelling over de groeiende kracht van de ‘creator economy’ die de journalistiek ook dit jaar zal raken, de laatste (retro)trends in Graphic Design en Ritson dus: ‘Van Reebok tot Tiffany, Bezos tot Burger King, Brand Purpose tot Meta, de trouwe columnist van Marketing Week onthult zijn top 10 marketingmomenten van het jaar.’ Lees meer over: ‘Mark Ritson analyseert 2021. En dat is altijd spectaculair’.

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3 maanden legaal online gokken in Nederland: Dit zijn de winnaars tot nu toe

De confetti van Batavia Casino. De grijnzende Andy van der Meijde van BetCity. Kim Feenstra en de geluksvogels van TOTO Casino… Zie je weleens een reclameblok, dan kan het je nauwelijks ontgaan zijn: online gokken is sinds 1 oktober legaal in Nederland. Gokbedrijven adverteren sindsdien voor zo’n €3,5 miljoen per week, blijkt uit deze recente cijfers van marktonderzoeker DVJ Insights. Sinds 1 oktober mogen we legaal een gokje wagen op internet, bij goksites met een Nederlandse vergunning. Hoe ziet de online gokmarkt er nu uit? Lees meer over: 3 maanden legaal online gokken in Nederland: Dit zijn de winnaars tot nu toe.

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‘Beauty shoppers verkiezen in-store boven social’

Zes op de tien shoppers op het gebied van beautyproducten en persoonlijke verzorging zeggen dat de fysieke winkel hun favoriete plek is om in die categorieën te kopen, terwijl sociale kanalen nog wat achterblijven bij de verwachting. Dat stelt het Britse retail-innovatiebureau Outform dat er 2.000 respondenten over ondervroeg in het VK, de VS en Duitsland. Lees meer over: ‘Beauty shoppers verkiezen in-store boven social’.

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Into the Woods episode 3: Logistiek

Langzaamaan krijgt het merk gestalte. Hoe je in eerdere postings hebt kunnen lezen wat het idee is van Speelhout en hoe we het merk positioneren, gaan we nu rustigaan verder met de beginselen van een winkel. Voordat we daarmee beginnen, zal ik dieper ingaan op duurzaamheidstransities binnen promotie/adverteren, de prijs en kijken hoe duurzaam we kunnen zijn in de supply chain. Vandaag vooral aandacht voor dat laatste onderwerp, om te zien hoe het proces ‘van het bos tot aan het kind’ eruit ziet. Lees meer over: Into the Woods episode 3: Logistiek.

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Het jaar waarin Clubhouse even héél groot werd

Bijna dagelijks worden de verschillende sociale media-platformen verder vernieuwd. Om als marketeer voorop te blijven lopen, delen wij maandelijks een greep uit de belangrijkste updates. In dit artikel zetten we de belangrijkste nieuwtjes van de afgelopen maand op een rij en geven we vijf opvallendheden van 2021 in social medialand. Lees meer over: Het jaar waarin Clubhouse even héél groot werd.

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Accenture: Social shopping over drie jaar naar 1 biljoen

Accenture voorspelt naar aanleiding van onderzoek dat de wereldwijde social commerce-industrie naar verwachting drie keer sneller zal groeien dan de overige e-commerce – van 434 miljard naar 1 biljoen euro. De groei zal naar verwachting voornamelijk worden gedreven door social-mediagebruikers van de Gen Z- en Millenial-generatie. De helft van de ondervraagde social mediagebruikers geeft aan bezorgd te zijn dat social commerce-aankopen niet goed beschermd of terugbetaald zullen worden. Lees meer over: Accenture: Social shopping over drie jaar naar 1 biljoen.

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Nederland houdt niet van ondernemers

De afgelopen jaren groeide het aandeel zelfstandige ondernemers met een duizelingwekkend tempo. Iedereen kan het. Voor jezelf werken is immers slim. Groot is nu de verbazing van al die nieuwe zelfstandigen dat er geen enkele regeling van toepassing is voor hen. Dagelijks lees ik de verbazing. De teleurstelling. Je mag overal aan mee betalen maar als het tegenzit is er niemand voor je. Dat is niet eerlijk toch. Lees meer over: Nederland houdt niet van ondernemers.

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First Paula’s Choice Christmas Market

On the first Advent weekend we opened the doors to the very first Paula’s Choice Christmas Market in Berlin. 🎄🎁✨

We invited press, media and content creators to dive into the wonderful world of skincare gifting products. Next to Glüh-Wine and other famous Christmas treats you had the chance to get a professional skincare consultation from our skincare education specialist Valerie Bleeker, send gifts to your friends, send a wish to Paula and participate in an Advent wreath workshop.

Our main goals were to position Paula’s Choice as a gifting brand, brand building and to increase online traffic to the Paula’s choice online Christmas shop.  

The post Blog first appeared on FSG.

Lees het originele artikel van Fingerspitzengefühl